ViewGum vs Luma
Luma is a creative agent and model platform that works across video, image, audio and text, with its own Ray3.2 video model. ViewGum is a short-form video editor that makes a finished vertical short, with script, voice, captions and sound, from a topic or one talking-head take.
Facts about Luma checked October 20, 2026, from its own public pages
ViewGum is an AI short-form video editor for creators who want to grow and earn on YouTube Shorts, TikTok, Instagram Reels and Facebook Reels. It turns a topic or a talking-head take into a finished short: faceless explainers, cartoon shorts and talking-head edits, with script, voice, captions and music.
ViewGum is best for
- Make monetizable YouTube Shorts with AI
- Faceless cartoon shorts for TikTok
- Edit a talking-head take into a Short
- Faceless explainer shorts for Instagram Reels
- Turn a topic into a finished short with captions and voice
At a glance
- Luma Agent works across video, image, audio and text, per Luma's home page, checked October 20, 2026.
- Luma's Ray3.2 model transfers motion, swaps products, transforms characters and relights input footage.
- Luma lists Plus, Pro and Ultra plans at $30, $90 and $300 a month, with 10,000 to 150,000 credits.
- Luma has an API with a bearer key; no MCP server is listed on its public pages.
- ViewGum makes vertical 9:16 shorts of 15 to 90 seconds, with an MCP server at https://viewgum.com/mcp for paid plans.
Side by side
| Row | ViewGum | Luma |
|---|---|---|
| What it makes | A finished vertical short: script, voiceover or your own take, pictures, captions, music and sound | Video, images, audio and text through Luma Agents, plus its own Ray3.2 video and Uni-1.1 image models1 |
| Starts from | A typed topic, or one talking-head take you upload | A brief to Luma Agent; Ray3.2 also takes input footage for motion transfer, product swap and relighting1 |
| Editing | Ask for changes in plain words in chat, swap a part, or pick another style | Ray3.2 does performance and motion transfer, product swap, character transformation and relighting on footage1 |
| Vertical sizing | One 9:16 export that fits TikTok, Instagram Reels, YouTube Shorts and Facebook Reels | An agent example task asks for ad variations in 16:9 and 9:16; the API takes an aspect_ratio setting1 |
| Length | 15 to 90 seconds for a faceless short | Ray3.2 is priced for 5 and 10 second clips at 540p, 720p and 1080p2 |
| Captions | Burned in, timed to each spoken word, kept inside one safe zone that clears all four apps' buttons | Not listed publicly |
| Voice | AI voiceover on faceless shorts; your own voice on talking-head edits | Not listed publicly |
| Presenters | Your own on-camera take | Not listed publicly |
| Posting | MP4 export with post copy written for each platform; no direct posting | Connectors link Luma to Figma, Frame.io and Google Ads Console1 |
| Free tier | No free plan; welcome bonus credits once, plus a small daily sign-in bonus | The home page offers Try now for free; the pricing page lists Plus, Pro and Ultra only1 |
| Watermark | No ViewGum watermark | Not listed publicly |
| Price from | Bonus credits to start, then Creator at $19.00 a month | Plus, $30 a month (10,000 credits; Luma and third-party image and video models; commercial use)2 |
| API | No public REST API; software uses the MCP server | Luma API with a bearer key; video generation takes model, resolution up to 4k and duration3 |
| Agent (MCP) access | An MCP server at https://viewgum.com/mcp for paid plans | Not listed publicly |
Two ways to make a short
| Step | ViewGum | Luma |
|---|---|---|
| Script | Script: included with ViewGum.A script built for a short: a hook, a build and a payoff | Script: not listed publicly for Luma.Not listed publicly |
| Voice | Voice: included with ViewGum.An AI voiceover, or your own voice on a talking-head edit | Voice: not listed publicly for Luma.Not listed publicly |
| Pictures or video | Pictures or video: included with ViewGum.A picture or animation for each scene | Pictures or video: included with Luma.Generates video and images with Ray3.2, Uni-1.1 and other models1 |
| Captions | Captions: included with ViewGum.Timed to each word, inside one safe zone that clears all four apps | Captions: not listed publicly for Luma.Not listed publicly |
| Music and sound | Music and sound: included with ViewGum.Music and sound effects mixed under the voice | Music and sound: not listed publicly for Luma.Not listed publicly |
| Vertical export | Vertical export: included with ViewGum.One 9:16 export that fits all four apps, metadata stripped | Vertical export: not listed publicly for Luma.Not listed publicly |
| Change a part by asking | Change a part by asking: included with ViewGum.Ask in chat and ViewGum changes that part of the short | Change a part by asking: not listed publicly for Luma.Not listed publicly |
| Price before it runs | Price before it runs: included with ViewGum.Quoted in credits first and charged exactly the quote | Price before it runs: not listed publicly for Luma.Not listed publicly |
The main difference
Luma hands you generated assets for brand and ad work: video from Ray3.2 and other models, images from Uni-1.1, with an agent that keeps brand context across them. ViewGum makes one specific thing, a short. It writes the script with a hook, a re-hook and a payoff, voices it or uses your own take, adds a picture or animation under each scene, times captions to each word and mixes sound under the voice. You change it by asking in chat.
Made for monetizable content
- An original script written for your topic, not a template.
- Your own voice on a talking-head edit, or an AI voiceover on a faceless short.
- Visuals made for each scene, in a Cutout, Paper or Cartoon look, so the short is transformed, not reposted.
- Guidance on labeling AI content: How to label AI videos
Each platform decides what it pays for, and nothing here promises views or earnings. The rules in plain words: Can you monetize AI shorts?
Pricing
Luma
| Plan | Monthly | Billed yearly | Includes |
|---|---|---|---|
| Plus | $30 | $300 billed yearly | 10,000 credits; Luma and third-party image and video models; commercial use |
| Pro | $90 | $900 billed yearly | 40,000 credits; 4x usage with the Luma Agents |
| Ultra | $300 | $3,000 billed yearly | 150,000 credits; 15x usage with the Luma Agents |
Monthly figures are what the pricing page shows with its Monthly setting; the billed-yearly totals are its Yearly setting. Team and Enterprise are priced on request.
Source: Luma pricing, checked October 20, 2026
ViewGum
| Plan | Monthly |
|---|---|
| Free | No free plan; welcome bonus credits once, plus a small daily sign-in bonus |
| Creator | $19.00 |
| Pro | $49.00 |
| Studio | $149.00 |
Credits are shared across shorts, edits and exports. Every paid action is quoted first and charged exactly the quote.
Who should pick which
Pick Luma if
- You want cinematic video and effects from Ray3.2, including motion transfer and relighting of your footage.
- You want one agent that keeps brand context across images and video for ad work.
- You build on an API: Luma's API generates video from your own code.
Pick ViewGum if
- You want a finished short with a script, captions and sound, not generated footage to edit.
- You start from a typed topic or one talking-head take you upload.
- You want to change a short by asking in chat and see the credit price first.
Questions
Is ViewGum or Luma better for YouTube Shorts?
It depends on what you start with. Luma generates video and image assets from a brief. ViewGum makes a finished Short from a typed topic or one talking-head take.
How much does Luma cost?
Luma lists Plus at $30 a month, Pro at $90 and Ultra at $300, with $300, $900 and $3,000 billed yearly, per its pricing page in October 2026.
Does Luma have a free plan?
Luma's home page offers Try now for free, but its pricing page lists only Plus, Pro and Ultra, so a free allowance is not listed (October 2026).
Does Luma have an API or an MCP server?
Luma has an API with a bearer key; an MCP server is not listed on its public pages (October 2026). ViewGum has an MCP server at https://viewgum.com/mcp and no public REST API.
Can Luma make vertical videos for TikTok and Reels?
Luma's home page shows an agent task asking for ad variations in 16:9 and 9:16, and its API takes an aspect ratio setting (October 2026). ViewGum exports one 9:16 file that fits all four apps.
Sources
Facts about Luma come from its own public pages, checked October 20, 2026. Prices change, so check Luma's own pricing before you buy. All comparisons as data: compare.json
ViewGum's own pages
Make a short you can post
Start from a topic or your own take. ViewGum writes it, voices it, captions it and hands you one vertical export, then you change it by asking.
Sign in with Google. New accounts get bonus credits to start.