A faceless Shorts workflow that fits YouTube, TikTok and Meta's rules

What the platforms' rules say

None of these rules bans faceless video or AI tools. They target sameness, copies and realistic fakes. A faceless channel that says something specific in each video, with pictures chosen for that video, sits on the right side of all of them.

The workflow

1. Pick a topic with a specific angle: one object, number, place or question the video answers. "Why airlines overbook" is a topic; "what an airline owes the passenger it bumps" is an angle.
2. Write the script before anything else. Use the structure in how to script a Short: the topic in the first six words, a promise by the fifth second, beats that each add something, and a payoff before the end.
3. Check every fact and number against a source you can name. A faceless explainer has no face to vouch for it, so the facts carry the trust.
4. Record or generate the voice. Read the script aloud first; a line you stumble on is a line a viewer will lose.
5. Choose pictures that show the exact thing being said: this document, this machine, this map. A generic image for a general idea (coins falling for "money") reads as filler.
6. Change something on screen every few seconds, tied to the words: a new picture, a label, a counter that ticks.
7. Burn in captions in sentence case at mid-chest, inside the safe zones.
8. Export a clean vertical file: no borders and no other app's watermark.
9. Write the title and caption for each platform, and add the AI label where the platform's rule applies.
10. Vary the format between videos: the look, the structure and the opening. A series can share an intro, but each episode needs its own story.

What makes a faceless channel look mass-produced

• The same template, voice, music and pacing on every video, with only the words swapped.
• Stock pictures that illustrate a word instead of the point.
• Slideshows or scrolling text with little narration.
• A flat synthetic voice, or music louder than the voice.
• Big upper-case captions with an emoji on every line.
• "Part 1" with no part 2.

Where ViewGum fits

Type a topic and ViewGum writes a script with a source named for each fact, then makes the voice, pictures, captions and sound in a Cutout, Paper, Cartoon or Stickman look. A drawn format (Escalation, Size comparison, Explainer, 3D Build or Custom motion) has no narrator and is drawn whole from the topic. Ask for changes in plain words or swap a part, then export a vertical MP4 with post copy written for each platform. The rules above still apply to what you post, so review each video before it goes up.