ViewGum vs Simplified
Simplified is an AI marketing platform with design, writing, video and social scheduling tools, and an agent called Riley that plans, creates and publishes campaigns. ViewGum is a short-form video editor that makes a finished vertical short from a typed topic or one talking-head take, and you change it by asking in chat.
Facts about Simplified checked October 20, 2026, from its own public pages
ViewGum is an AI short-form video editor for creators who want to grow and earn on YouTube Shorts, TikTok, Instagram Reels and Facebook Reels. It turns a topic or a talking-head take into a finished short: faceless explainers, cartoon shorts and talking-head edits, with script, voice, captions and music.
ViewGum is best for
- Make monetizable YouTube Shorts with AI
- Faceless cartoon shorts for TikTok
- Edit a talking-head take into a Short
- Faceless explainer shorts for Instagram Reels
- Turn a topic into a finished short with captions and voice
At a glance
- Simplified is an AI marketing platform built around an agent called Riley, per its home page, checked October 20, 2026.
- Simplified's video tools include an AI Video Generator, Image to Video, an AI Subtitle Generator and Short Clips.
- Simplified schedules and publishes across 10+ social channels, with a social inbox and analytics.
- Simplified has an MCP server, a CLI and an API with webhooks.
- Both have an MCP server; ViewGum's is for making and editing shorts.
Side by side
| Row | ViewGum | Simplified |
|---|---|---|
| What it makes | A finished vertical short: script, voiceover or your own take, pictures, captions, music and sound | Social posts, email sequences, ad creative, images and video, in your brand kit2 |
| Starts from | A typed topic, or one talking-head take you upload | A brief to its agents, or its tools: AI Video Generator, Image to Video, Subtitle Generator and Short Clips1 |
| Editing | Ask for changes in plain words in chat, swap a part, or pick another style | Design, video, writing and scheduling tools work on their own; nothing ships until you approve it2 |
| Vertical sizing | One 9:16 export that fits TikTok, Instagram Reels, YouTube Shorts and Facebook Reels | Not listed publicly |
| Length | 15 to 90 seconds for a faceless short | Not listed publicly |
| Captions | Burned in, timed to each spoken word, kept inside one safe zone that clears all four apps' buttons | An AI Subtitle Generator, and AI subtitles are listed in plan credits1 |
| Voice | AI voiceover on faceless shorts; your own voice on talking-head edits | Not listed publicly |
| Presenters | Your own on-camera take | Not listed publicly |
| Posting | MP4 export with post copy written for each platform; no direct posting | Plans, schedules and publishes across 10+ social channels, with a social inbox and analytics1 |
| Free tier | No free plan; welcome bonus credits once, plus a small daily sign-in bonus | A 7-day trial on paid plans; its home page says no credit card is required2 |
| Watermark | No ViewGum watermark | Not listed publicly |
| Price from | Bonus credits to start, then Creator at $19.00 a month | See current pricing2 |
| API | No public REST API; software uses the MCP server | API and webhooks with documentation; Simplified API access is listed on Business2 |
| Agent (MCP) access | An MCP server at https://viewgum.com/mcp for paid plans | An MCP server and a CLI to run Simplified from Claude, Codex or your own agent1 |
Two ways to make a short
| Step | ViewGum | Simplified |
|---|---|---|
| Script | Script: included with ViewGum.A script built for a short: a hook, a build and a payoff | Script: included with Simplified.An AI Writer produces first drafts in your voice1 |
| Voice | Voice: included with ViewGum.An AI voiceover, or your own voice on a talking-head edit | Voice: not listed publicly for Simplified.Not listed publicly |
| Pictures or video | Pictures or video: included with ViewGum.A picture or animation for each scene | Pictures or video: included with Simplified.AI image generator, text to video and image to video tools1 |
| Captions | Captions: included with ViewGum.Timed to each word, inside one safe zone that clears all four apps | Captions: included with Simplified.An AI Subtitle Generator is one of its video tools1 |
| Music and sound | Music and sound: included with ViewGum.Music and sound effects mixed under the voice | Music and sound: not listed publicly for Simplified.Not listed publicly |
| Vertical export | Vertical export: included with ViewGum.One 9:16 export that fits all four apps, metadata stripped | Vertical export: not listed publicly for Simplified.Not listed publicly |
| Change a part by asking | Change a part by asking: included with ViewGum.Ask in chat and ViewGum changes that part of the short | Change a part by asking: not listed publicly for Simplified.Not listed publicly |
| Price before it runs | Price before it runs: included with ViewGum.Quoted in credits first and charged exactly the quote | Price before it runs: not listed publicly for Simplified.Not listed publicly |
The main difference
Simplified is a marketing workspace. Its agent plans campaigns, writes copy, makes images and video, and publishes across social channels, and its design, video, writing and scheduling tools also work on their own. ViewGum does one job: it makes the short. It works from a typed topic or one talking-head take, writes a script with a hook in the first seconds, a re-hook and a payoff, and puts a picture or animation under each scene on faceless shorts. It times one-line captions to each word inside one safe zone that clears all four apps, and you change the result by asking in chat.
Made for monetizable content
- An original script written for your topic, not a template.
- Your own voice on a talking-head edit, or an AI voiceover on a faceless short.
- Visuals made for each scene, in a Cutout, Paper or Cartoon look, so the short is transformed, not reposted.
- Guidance on labeling AI content: How to label AI videos
Each platform decides what it pays for, and nothing here promises views or earnings. The rules in plain words: Can you monetize AI shorts?
Pricing
Simplified
See current pricing on Simplified's own page; its listed amounts could not be confirmed on October 20, 2026.
ViewGum
| Plan | Monthly |
|---|---|
| Free | No free plan; welcome bonus credits once, plus a small daily sign-in bonus |
| Creator | $19.00 |
| Pro | $49.00 |
| Studio | $149.00 |
Credits are shared across shorts, edits and exports. Every paid action is quoted first and charged exactly the quote.
Who should pick which
Pick Simplified if
- You run marketing across many channels and want copy, design, video and scheduling in one workspace.
- You want an agent that plans, creates and publishes campaigns with your approval at each step.
- You want a social inbox, analytics and client approvals alongside video.
Pick ViewGum if
- You want a short written for a hook, a payoff and a close.
- You start from a typed topic with no filming, or from one talking-head take you upload.
- You want to change a short by asking in chat and see the credit price first.
Questions
Is ViewGum or Simplified better for YouTube Shorts?
It depends on what you start with. Simplified is a marketing suite with video tools and social scheduling. ViewGum makes a finished Short from a typed topic or one talking-head take and exports an MP4 with post copy.
Does Simplified have a free plan?
Simplified lists a 7-day trial on its paid plans, and its home page says no credit card is required (checked October 20, 2026). ViewGum gives new accounts welcome bonus credits and a small daily sign-in bonus.
How much does Simplified cost?
Simplified lists Pro and Business plans, and its public pricing page does not show a confirmed amount for each, so check its pricing page for the current price. ViewGum's plans are on its pricing page.
Does Simplified add captions?
Yes. Simplified has an AI Subtitle Generator among its video tools (Simplified home page, October 2026). ViewGum burns in captions timed to each spoken word, 1 to 6 words at a time, inside one safe zone that clears all four apps.
Can I edit the video after Simplified makes it?
Yes. Simplified has an AI Video Editor and design tools, and nothing ships until you approve it (Simplified pricing page, October 2026). In ViewGum you ask for a change in plain words in chat, and ViewGum quotes it in credits first.
Does Simplified have an API or an MCP server?
Yes, both. Simplified has an MCP server, a CLI and an API with webhooks (Simplified home page, October 2026). ViewGum has an MCP server at https://viewgum.com/mcp for Claude, ChatGPT, Cursor and other MCP clients, and no public REST API.
Sources
Facts about Simplified come from its own public pages, checked October 20, 2026. Prices change, so check Simplified's own pricing before you buy. All comparisons as data: compare.json
ViewGum's own pages
Make a short you can post
Start from a topic or your own take. ViewGum writes it, voices it, captions it and hands you one vertical export, then you change it by asking.
Sign in with Google. New accounts get bonus credits to start.