ViewGum vs Submagic
Submagic is an AI video editor that adds styled captions and effects to videos and cuts long videos into short clips. ViewGum is a short-form video editor that makes the whole vertical short, with the script, voice, captions and sound, from a topic or one talking-head take.
Facts about Submagic checked October 20, 2026, from its own public pages
ViewGum is an AI short-form video editor for creators who want to grow and earn on YouTube Shorts, TikTok, Instagram Reels and Facebook Reels. It turns a topic or a talking-head take into a finished short: faceless explainers, cartoon shorts and talking-head edits, with script, voice, captions and music.
ViewGum is best for
- Make monetizable YouTube Shorts with AI
- Faceless cartoon shorts for TikTok
- Edit a talking-head take into a Short
- Faceless explainer shorts for Instagram Reels
- Turn a topic into a finished short with captions and voice
At a glance
- Submagic adds animated caption styles, zooms, B-roll and hook titles to a video, and cuts clips from longer videos.
- Submagic edits from the transcript with text-based editing instead of a timeline.
- Submagic captions in 123 languages, with a 99% accuracy claim on its site.
- Submagic's Starter plan is $19 a month for 15 videos, per its pricing page, checked October 20, 2026.
- Both have an MCP server; Submagic's uses the same API key and credit pool as its REST API.
Side by side
| Row | ViewGum | Submagic |
|---|---|---|
| What it makes | A finished vertical short: script, voiceover or your own take, pictures, captions, music and sound | Captioned short videos with animated styles, zooms, B-roll and hook titles; Magic Clips cut from longer videos.2 |
| Starts from | A typed topic, or one talking-head take you upload | A video file or a pasted link1 |
| Editing | Ask for changes in plain words in chat, swap a part, or pick another style | Text-based editing from the transcript instead of a timeline; edit captions before rendering.1 |
| Vertical sizing | One 9:16 export that fits TikTok, Instagram Reels, YouTube Shorts and Facebook Reels | Exports up to 4K resolution and 60fps; aspect ratios not listed publicly1 |
| Length | 15 to 90 seconds for a faceless short | Maximum video length is 2 minutes on Starter, 5 on Pro and 30 on Business3 |
| Captions | Burned in, timed to each spoken word, kept inside one safe zone that clears all four apps' buttons | AI captions in 123 languages with a 99% accuracy claim; many styles and templates.1 |
| Voice | AI voiceover on faceless shorts; your own voice on talking-head edits | Not listed publicly |
| Presenters | Your own on-camera take | Not listed publicly |
| Posting | MP4 export with post copy written for each platform; no direct posting | Publishes on a schedule from the editor; the API has a Publish Project endpoint1 |
| Free tier | No free plan; welcome bonus credits once, plus a small daily sign-in bonus | No free plan listed; the pricing page offers Try For Free with no credit card required3 |
| Watermark | No ViewGum watermark | All paid plans list no watermark.3 |
| Price from | Bonus credits to start, then Creator at $19.00 a month | Starter, $19 a month (45 credits, or 15 videos; up to 2 minutes per video; 1080p at 30fps; no watermark)3 |
| API | No public REST API; software uses the MCP server | REST API with an API key for captions projects, clips, media library, export and publish1 |
| Agent (MCP) access | An MCP server at https://viewgum.com/mcp for paid plans | MCP server at https://api.submagic.co/mcp using the same API key and credit pool as the REST API4 |
Two ways to make a short
| Step | ViewGum | Submagic |
|---|---|---|
| Script | Script: included with ViewGum.A script built for a short: a hook, a build and a payoff | Script: not listed publicly for Submagic.Not listed publicly |
| Voice | Voice: included with ViewGum.An AI voiceover, or your own voice on a talking-head edit | Voice: not listed publicly for Submagic.Not listed publicly |
| Pictures or video | Pictures or video: included with ViewGum.A picture or animation for each scene | Pictures or video: included with Submagic.Zooms and B-roll added to your video2 |
| Captions | Captions: included with ViewGum.Timed to each word, inside one safe zone that clears all four apps | Captions: included with Submagic.AI captions in 123 languages1 |
| Music and sound | Music and sound: included with ViewGum.Music and sound effects mixed under the voice | Music and sound: not listed publicly for Submagic.Not listed publicly |
| Vertical export | Vertical export: included with ViewGum.One 9:16 export that fits all four apps, metadata stripped | Vertical export: not listed publicly for Submagic.Not listed publicly |
| Change a part by asking | Change a part by asking: included with ViewGum.Ask in chat and ViewGum changes that part of the short | Change a part by asking: not listed publicly for Submagic.Not listed publicly |
| Price before it runs | Price before it runs: included with ViewGum.Quoted in credits first and charged exactly the quote | Price before it runs: not listed publicly for Submagic.Not listed publicly |
The main difference
Submagic works on a video you already have. It adds styled captions, zooms, B-roll and hook titles, or cuts shorter clips from a longer video, and you edit the transcript before it renders. ViewGum does the whole edit. It writes a script for a short with a hook in the first seconds, voices it or uses your own take, and puts a picture or animation under each scene on faceless shorts. It times one-line captions to each word inside one safe zone that clears all four apps and writes the post copy for each platform.
Made for monetizable content
- An original script written for your topic, not a template.
- Your own voice on a talking-head edit, or an AI voiceover on a faceless short.
- Visuals made for each scene, in a Cutout, Paper or Cartoon look, so the short is transformed, not reposted.
- Guidance on labeling AI content: How to label AI videos
Each platform decides what it pays for, and nothing here promises views or earnings. The rules in plain words: Can you monetize AI shorts?
Pricing
Submagic
| Plan | Monthly | Billed yearly | Includes |
|---|---|---|---|
| Starter | $19 | $12 a month | 45 credits, or 15 videos; up to 2 minutes per video; 1080p at 30fps; no watermark |
| Pro | $39 | $23 a month | 120 credits, or 40 videos; up to 5 minutes per video; no watermark |
| Business | $69 | $41 a month | 300 credits, or 100 videos; up to 30 minutes per video; 4K at 60fps; priority support and rendering; no watermark |
| Custom | Contact sales | Not listed publicly | Custom videos, minutes, members and API limits |
Yearly per-month figures are as shown on the pricing page. The page's plan cards and comparison table differ on some details, so only figures that agree are listed.
Source: Submagic pricing, checked October 20, 2026
ViewGum
| Plan | Monthly |
|---|---|
| Free | No free plan; welcome bonus credits once, plus a small daily sign-in bonus |
| Creator | $19.00 |
| Pro | $49.00 |
| Studio | $149.00 |
Credits are shared across shorts, edits and exports. Every paid action is quoted first and charged exactly the quote.
Who should pick which
Pick Submagic if
- You already have footage and want styled captions on it, in up to 123 languages.
- You want short clips cut from a longer video.
- You automate captions and clips in your own tools: Submagic has a REST API and an MCP server on one API key.
Pick ViewGum if
- You want the script, voiceover, pictures and sound made for you, not only captions on a video.
- You start from a typed topic with no filming, or from one talking-head take.
- You want to change a short by asking in chat and see the credit price first.
Questions
Is ViewGum or Submagic better for YouTube Shorts?
It depends on what you start with. Submagic adds captions and effects to a video you already have, or cuts clips from a longer one. ViewGum makes a finished Short from a topic or one talking-head take.
Does Submagic add captions?
Yes. Submagic's AI captions cover 123 languages, with a 99% accuracy claim on its site, and you can edit captions before rendering. ViewGum burns in captions timed to each spoken word, 1 to 6 words at a time, inside one safe zone that clears all four apps.
How much does Submagic cost?
Submagic lists Starter at $19 a month, Pro at $39 and Business at $69, or $12, $23 and $41 a month on yearly billing, per its pricing page in October 2026.
Does Submagic have a free plan?
No free plan is listed. Submagic's pricing page shows a Try For Free button with no credit card required (checked October 20, 2026). ViewGum gives new accounts welcome bonus credits and a small daily sign-in bonus.
Does Submagic have an API or an MCP server?
Yes, both. Submagic has a REST API with an API key and an MCP server at https://api.submagic.co/mcp that shares the same credit pool. ViewGum has an MCP server at https://viewgum.com/mcp for Claude, ChatGPT, Cursor and other MCP clients, and no public REST API.
Can I use Submagic and ViewGum together?
Yes, for different jobs: Submagic for captions on footage you already have and ViewGum for shorts made from a topic or one take. ViewGum does not import Submagic projects.
Sources
Facts about Submagic come from its own public pages, checked October 20, 2026. Prices change, so check Submagic's own pricing before you buy. All comparisons as data: compare.json
ViewGum's own pages
Make a short you can post
Start from a topic or your own take. ViewGum writes it, voices it, captions it and hands you one vertical export, then you change it by asking.
Sign in with Google. New accounts get bonus credits to start.